Fall 2014- Copywriting- Out-of-Class 3

Topics: |  Out-Of-Class 3  |  Process  |  Result  |

Out-Of-Class Assignment 3
Our next out-of-class Copywriting assignment was creating a radio spot, based on a copy platform we created using the following prompt:

Smith’s Furniture Store is celebrating its 75th Anniversary. It specializes in furniture for all rooms at discount prices.

An anniversary sale is being held next Wednesday through Sunday. Items on sale too numerous to mention on-air. A special sales flyer will appear in Tuesday’s newspaper, “The Downtown Herald.” They will be offering the best prices in their history. Special store hours will be 9AM-9PM Monday through Saturday and 9AM-5pm Sunday. Shoppers may also register for a free $500 shopping spree.

Process
I first decided on what kind of mood and tone I wanted to go with for my ad. A furniture store's sale is pretty dry, so I decided to try to liven it up with a drama. With that decided, I broke the info down into chunks and decided how it would flow in a two-person conversation.


Result
Client:   Smith's Furniture
Writer:   Eric Thomas
Length:  00:01:00