Fall 2014- Copywriting- In-Class 2

Topics: |  In-Class 2  |  Process  |  Result  |

In-Class Assignment 2
Our next project in Copywriting was meant to solidify the AIDA concept into our heads. We had to write a radio spot using the following information:

Import Motors

In business since 1962

Sells Audi / Porsche / Mercedes

Address – 4403 Main Street (across from CVS)

Service Dept. noted for high quality work

New & Used Cars Available

Process
To start, I broke the info down into a hierarchy of what's important and what wasn't. I decided to go with ego and sex appeal for the overall tone of the spot.


Result
Ultimately, I like the resulting spot. There may have been a bit of mixed message in talking about "luxury cars," but I think the overall spot was pretty good.

Client:  Import Motors
Writer: Eric Thomas
Length: 00:00:30